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Home Sweet Home Exhibition

Home Sweet Home
by Leonardo Pierro

The reference to the criticism of J. Baudrillard on Pop Art, is the leitmotif of this Exhibition "Home Sweet Home". The sophisticated recital of consumerism "in which Art plays on the ambiguity of the signs of the objects, to sublimate their status and utility of goods in an "environmental"; game: new generalized culture in which there isn't difference between an elegant Grocery Store and an Art Gallery, between Play Boy and a Treatise of palaeontology". In the supermarket surrounded by rows of shelves, where objects extend as far as the eye can see, where consumption is artfully manipulated by visual merchandisers, quotes on Pop Art are wasted as objects in themselves ... Disposable art, conscious of the transience of its destiny, but committed to the principles of conduct of its mission - the tireless pursuit of happiness - that no product, if not of high creative level, can offer. L. I. Rado

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